For a long time I've thought we could use a #Kony2012 of Alzheimer's Disease. Something shockworthy. It's difficult to grasp a phenomenon as intangible as dementia—this I acknowledge. But try telling that to a family that has been struck by the disease. Things get very real, very quickly.

There's no way around it. Alzheimer's is an epidemic. And until this fact is widely accepted, we won't rally around the disease with the urgency it deserves.